Interim CRO Leadership When Revenue Clarity Can’t Wait
Helping PE-owned and founder-led companies under $75M ARR
turn revenue friction into revenue acceleration.
About Revelance, Inc.
Tom’s Story & Philosophy
After two decades of leading revenue transformation from within organizations, I’ve learned one fundamental truth: Most companies don’t need more theory—they need actionable results.
I am not a career consultant; I am a proven Go-To-Market (GTM) operator who rolls up my sleeves, earns the trust of leadership teams, and delivers meaningful outcomes that benefit boards, investors, and frontline teams.
Over the past six years, I have taken on high-stakes roles as an interim Chief Revenue Officer (CRO) and revenue strategist, helping private equity-owned and founder-led companies with annual recurring revenue (ARR) of less than $75 million to scale faster, align their go-to-market strategies, and unlock enterprise value.
I founded Revelance, Inc. based on one core belief:
Revenue grows when relevance and resonance come together.
Relevance involves targeting the right opportunities, while resonance focuses on telling the right story—and delivering on it. At Revelance, we concentrate on what truly drives results:
- Sales that convert
- Marketing that supports these efforts
- Revenue Operations (RevOps) that track and measure all activities
Whether I'm revitalizing a stalled sales engine or preparing a company for exit, I work as a partner rather than seeking the spotlight. The goal remains constant: to help CEOs and their teams succeed—quietly, confidently, and with precision.
How We Help
Interim CRO & GTM Execution
Revenue Turnaround & Pipeline Confidence
Revenue Turnaround & Pipeline Confidence
Step into revenue leadership for PE-owned and founder-led firms facing stalled growth, transitions, or GTM complexity.
Includes:
- Embedded interim CRO role
- GTM alignment across Sales, Marketing, and CS
- Pipeline clarity and forecast discipline
- Fast-start execution with minimal disruption
Use when:
- CRO/CMO turnover
- GTM underperformance
- Pre-exit revenue optimization
Revenue Turnaround & Pipeline Confidence
Revenue Turnaround & Pipeline Confidence
Revenue Turnaround & Pipeline Confidence
We fix underperforming revenue engines. Fast.
Includes:
- Pipeline audit and reset
- Win rate and ASP improvement
- Sales process retooling
- Team confidence rebuilt via fast wins
Use when:
- Revenue is flat or declining
- Sales consistency is missing
- Forecast accuracy is low
RevOps Integration & GTM Alignment
Revenue Turnaround & Pipeline Confidence
RevOps Integration & GTM Alignment
Align all the revenue functions to support growth without creating chaos.
Includes:
- Funnel structure and shared KPIs
- CRM and tech cleanup
- Actionable reports and dashboards
- Sales-marketing-CS coordination
Use when:
- Metrics lack meaning
- Teams aren’t aligned
- RevOps is underutilized or unclear
Exit-Ready Revenue Planning
Revenue Turnaround & Pipeline Confidence
RevOps Integration & GTM Alignment
Build a GTM engine that defends and lifts valuation.
Includes:
- Commercial readiness audit
- CAC, LTV, NRR improvements
- Buyer-aligned GTM strategy
- Team and process professionalization
Use when:
- Exit in 12–24 months
- Revenue story needs sharpening
- Buyers will question scalability
Not Just Ideas — Outcomes
Healthcare SaaS | $25M ARR, PE-Owned
Healthcare SaaS | $25M ARR, PE-Owned
Healthcare SaaS | $25M ARR, PE-Owned
Challenge:
Sales had stalled. No new logos in 12+ months. The team lacked confidence, and pipeline quality was eroding. Marketing and sales were disconnected, and pressure from the board was building for a turnaround.
Approach:
Revelance stepped in as interim CCO. We rebuilt the GTM strategy around high-propensity buyers, launched a data-driven sales playbook, and restructured cross-functional accountability across sales, marketing, and Revenue Operations to increase effectiveness.
Results in 90 Days:
- Closed a $600K ARR new logo with a significant health system
- Increased outbound activity by >50%
- Restored leadership confidence and aligned GTM execution
- Forecasting accuracy and pipeline velocity returned within 1 quarter.
Relevance:
For PE-backed SaaS firms under pressure to execute, this demonstrates how aligned execution—not just tools—unlocks growth.
Facilities Services | $20M, PE-Owned
Healthcare SaaS | $25M ARR, PE-Owned
Healthcare SaaS | $25M ARR, PE-Owned
Challenge:
The commercial engine was fragmented across direct, inside, and technical sales. Forecasting lacked credibility. Cross-selling and retention efforts were underleveraged. Growth had slowed despite strong demand.
Approach:
We realigned the go-to-market motion around buyer journey segments, embedded weekly performance cadences, and operationalized three revenue streams: new business, cross-sell, and retention. RevOps was introduced to unify reporting and improve visibility.
Results:
- Bookings exceeded budget by 30% in Q1.
- Expansion revenue accounted for 20% of the new pipeline.
- Forecasting accuracy rose to 80%
- Average deal size increased by 21%
- Rebuilt confidence in team performance and execution discipline
Relevance:
This demonstrates that service-based companies can scale more efficiently when GTM, data, and accountability work in tandem.
Education SaaS | $10M ARR, PE-Owned
Healthcare SaaS | $25M ARR, PE-Owned
Education SaaS | $10M ARR, PE-Owned
Challenge:
Despite strong product-market fit, sales lacked consistency, and the pipeline was bloated with low-fit opportunities. The company was preparing for a future exit and needed to show scalable, repeatable growth.
Approach:
Revelance conducted a GTM audit, re-segmented the market by vertical and use case, and helped restructure the sales team around ICPs. We implemented a fast-start campaign, trained new account executives (AEs), and focused on expansion and renewals.
Results:
- Doubled monthly bookings from <$500K to >$1M, fueling over 10% YoY revenue growth and a >50% improvement in EBITDA
- Added $4M+ in net new pipeline in Q4 alone—with 20% attributed to expansion revenue
- Increased Gross Revenue Retention from under 50% to over 75%, stabilizing the base and improving forecast confidence
- Boosted ARR mix from 47% to >60%, creating predictable, subscription-based value for scale and valuation
- CEO and board gained confidence in forecast ability
- GTM model considered exit-ready by PE sponsor
Relevance:
Founder-led SaaS firms preparing for scale or exit need more than just a product—they need precision in their pipeline and processes.